Tweaking the Innovation

Senior Citizens	Those who are disabled
Shuttle service priced by the mile	Shuttle service priced by the mile
Rent a driver and vehicle tailored to their needs for the day	Rent a driver and vehicle tailored to their needs for the day
Easy to enter/exit vehicles	Wheel chair compatible vans

The benefit in the service I would be providing differs between people. The ultimate benefit is to give disabled and elderly people freedom to go places at their leisure. This would benefit them directly if they bought the service. Additionally, people who have parents who are unable to drive are called on to drive them places often, so their benefit in the service would be that they do not have to go out of their way to take their parents to do simple things such as medical appointments.  The tangible products in my service’s map would be the application’s use of car and driver sharing service. The vehicle would be tailored to their need, whether they just need to be comfortable and easily accessible; while on the other side, they can be tailored to fit a wheelchair in it. The augmented level of the service is that it is specifically made for people who can not ride in ordinary vehicles to go on simple outings. The communicated level shows that my service is marketed senior citizens themselves, in newspapers and other advertisement. It would aim to portray a freedom for those who usually will not. People will want this service for their parents or friends due to the convenience of not having to worry about getting them where they need or want to be. The communicated level would involve advertisement to middle aged people who have parents at the age where driving is no longer safe.